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Paulaner beer seeks to expand sales in Brazil

Por 28 de setembro de 2016 Sem categoria Sem comentários

Paulaner beer seeks to expand sales in Brazil


German brewery Paulaner, which has Casa Flora as its exclusive distributor in Brazil, plans to accelerate the expansion of sales in the country alongside growing demand for its specialty, the wheat-based (“weiss”) beers.  Paulaner is a brewery from Munich controlled by Brau Holding International, a joint venture between Schörghuber Corporate and Heineken. According to consultancy Product Audit, Paulaner is the fourth most imported wheat brand after Inbev brands Franziskaner, Erdinger, and Hoegaarden.

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